Comparison and Contrast

Long Distance Relationship Relationship is built when a man and a woman want to make a commitment between them and hope to make their relationship last forever. Everything will bee done in order to make their relationship keep going until marriage. On the other side, there is a kind of relationship between people who live separately far away but they keep having relationship between them in the name of love, trust, and faith. That kind of relationship we call it long distance relationship. Not all of LDR (Long Distance Relationship) couple can make it through until marriage.They have bigger problems than couple who don't live far away and can meet each other easily. The problems are the distance where they live are far away, they need to spend more money to keep commonicating each other, and the worst is they can cheat each other. They will meet those problems which can cause them to break up. The first problem in LDR is actually the distance. They live far away and they can not meet each other everyday. When those couple live separately far away they will suffer for some things like loneliness, miss each other, and they can not share the same thing and time together.How a man can cheer his woman up when they live far away? This kind of thing will effect to their feeling in relationship. The only way to keep contact each other just by phone or texting message. When they see a couple who always spend time together in weekend the LDR couple will feel sad because how can they have a relationship but it is hard to meet each other. Those kind of thing will cause them to fight and they need to more understand each other about this kind of relationship.Then second problem is they need to spend more money than an usual couple. When the distance come as the problem they need to spend more money to meet their couple who live far away. They have to take transportion for example by plane for those couple who live different country. They need more money to buy tickets, the expensive phone bills, and internet. In order to make them keep contact each other they need to send messages everyday or when they are missing each other they will have a phone night call to hear their couple voice.Meanwhile, for those couple who using internet they can use skype, twitter, or facebook. They use skype in order to see each other face instead of go to their place who live far away. Besides money, it really need to spend more time to communicate each other and it might distract their activities such as work, school, or house things. When their lost of time to communicate each other by phone or internet it will raise the couriousity for them because LDR couple will have more bad feelings and couriousity because they never meet each other.The last thing and even the worst thing is they can cheat each other without think about their couple feeling who live far away. Not all of people can survive from this kind of relationship. They need to meet the person who they love, s pend time together, and share the same thing which the like. Therefore, they want to have an usual relationship who can make them always bee together with their couple. The man or woman who can not get rid of this kind of feeling will cheat behind their couple.

How to Illustrate the Plate Tectonic Theory Essay

The Plate Tectonic Theory mainly revolves in the idea that the Earth’s crust was made up of rigid and thin plates that are in motion relative to each other. The theory was first proposed during the 1960 and was later on developed by other scientists and geologists to fully explain the logic behind the formation of continents and oceans, as well as volcanic eruptions and earthquakes. Two of the proponents helped in the development of the theory were Alfred Wegener and Arthur Holmes. Wegener was the first to observe the relationship between the shapes of the seven continents. He saw that their shapes fit together, as if they were pieces from a jigsaw puzzle. From here, he built up the continental drift theory, saying that the before, continents were just a mass of a large land, or simply a plate. This landmass drifted apart and turned to smaller parts—the seven continents. However, Wegener had nothing to support the theory, until the day Arthur Holmes suggested his of convection currents. According to Holmes, certain convection cells were the components of the Earth’s mantle. These convection cells are the responsible for the movements of the Earth’s crust through the radioactive heat they dissipate. Because of his discovery, Wegener’s theory was given support and proved to be true. However, how could we really imagine the process behind Plate tectonic? To better illustrate how the Earth’s crust move, an example using a pot of water could be used. Let us assume that the pot of water is the Earth’s mantle. If we would boil the pot of the water, heat would be produced. Let us imagine this heat as the convection cells composing the Earth’s mantle. Through the heat, the pot of water suddenly emits a great amount of energy that could move a material near it. The movements could be divergent, convergent, or transform. In divergent boundaries, the plates are sliding apart from one another. In convergent, though, the two plates are sliding towards one another. Finally, transform boundaries occur when the plates are grinding past one another.

Article Critque Example | Topics and Well Written Essays - 500 words

Critque - Article Example how an elderly man sometimes back came in to cook county hospital’s emergency room with a large and very painful boil that was on his back’s neck. The author of the article told the patient that he had to go through a minor procedure that would lance the boil and hence drain it (Howard, 2009). The patient became ashen and asked the doctor whether the process would hurt him. The doctor told the patient that the moment the treatment will tend to hurt too much he could communicate to him so that he would stop (Lautenbacher & Fillingim, 2004). That factor forms one of the basic platforms that put the article, as well as a doctor’s professionalism in question. From the explanation of the author the expectations that the patient has, determines the patient’s perception on pain. It is clear that from the pain the elderly man was passing through he had all the rights to expect more pain when the treatment will be taking place. It is hence the practitioner’s responsibility to assure the patient that the mode of treatment that he will undergo will take ensure that his pain will be effectively managed (Howard, 2009). The doctor, instead never gave a word of assurance to the patient but he just told the patient would communicate when he will feel the treatment have extensively hurt hence making the patients to perceive that pain will increase instead (Padfield & Novartis, 2003). The doctor’s statement, however, only increased the patient’s expectation of feeling more pain since the doctor mentioned it in his statement. In simple terms, he was eagerly waiting to yell to the doctor that the treatment has hurt extremely as the doctor had stated. The scenario hence puts the doctor’s counseling ability in question. It is essential that doctors should always put their patients on counseling session before putting him or her under treatment so as to assure the patient that the pain he or she is going through will be effectively managed. Doctors should also disclose

What are your solutions to stop rapes on Natives American women and Thesis

What are your solutions to stop rapes on Natives American women and women in Easter part of Democratic Republic of Congo - Thesis Example There is a direct correlation between the local levels of sexual violence growth, decrease of social and living standards and also a growing number of crimes committed by the local authorities and militia. Key words: sexual violence, rape, local authorities, military and political conflicts. The violence and rape in the Eastern Congo The violence and rape toward modern women is one of the most crucial problems in the modern globalized world. Both women from developed and developing countries are subjected to aggressive behaviors and attitudes. This research project is focused on the conflict in eastern Democratic Republic of the Congo (DRC) and women’s rape in the country, as well as the growing number of rape victims in America among indigenous women. There are numerous risk factors, which may occur in the result of rape. These are: widowhood, husband abandonment, gang rape, and having a child from (Jackson, 2006). The above-mentioned facts may lead to social rejection of a r aped woman. Therefore, rape is positioned not only as a moral and physical infliction, but also as a socially destroying factor. A decade of fighting in the eastern part of Congo resulted in undermining of the country’s infrastructure, economical and development indicators decrease et cetera. Genocide in Rwanda was another intimidating factor for the people living in Congo (Wakabi, 2007). There was no stability in the country at all and there was a need to take appropriate measures in order to identify preventive strategies against further collapse of the country. From the beginning of the conflict, more than 200, 000 cases of sexual assault were registered. In accordance with the modern data, 40% of women and 24% of men witnessed sexual violence (Autesserre, 2006). Taking into account data of Focus Group Design and Sample Selection Survivors of violence, researchers appealed for the local hospitals in the search for appropriate data and potential possibility of negotiation w ith the victims of violence and rape. In accordance with data provided about the group in Kiswahili, two-thirds of women (68.9%) experienced gang rape (rape by more than one assailant on the same occasion) and 46% of women reported being abducted (they were raped for more than one day) by their assailants (Hanlon, 2008). Uniformed attackers raped more women and were suspected of gang rape, instead of non-uniform assailants. Moreover, these women experienced not only physical and psychological impact, but were also rejected by their families and communities. They had to look for a place to live and where to go in case their community rejected from their presence. They were stigmatized in their communities and very often people pointed at these women by their fingers. It is evident that a woman experienced a feeling of shame and humiliation when witnessing such kind of social malpractice. Husbands of women were described by the victims of rape in the following way: â€Å"They repudia te us. They know that we have been raped and that we have been infected. So to save their lives they abandon us† (Grewal, 2010). There are no enough opportunities for taking care of women, who were inflicted in the process of rape. These women are always positioned as victims, which have no way back. They do not have enough opportunities to live their previous lives, because the illnesses they have and many other intimidating factors they experience are degrading their lives. Rapes of indigenous women in America The number of indigenous women raped in the in the US is 2.5 times larger to a general population of women in America. Indigenous population has always been marginalized and they lacked of their rights and they have never been sound member of any society.

Develop an ethical framework for the assessment of the country's Assignment

Develop an ethical framework for the assessment of the country's foreign poilcy - Assignment Example It further suggests changes to the U.S international system as such (Amstutz, C6) First element, is the sovereignty, and independence, of the nation if necessary, by forceful self-defense. A state is obliged, among other things, not to associate, in way of military attack, pollution, unauthorized invasion that will undermine the residents. In such an event a nations ethics are put in question. For instance, the international criminal court is always ethical, by avoiding arrest of criminals unless permitted by the government (Shapcott, C6) Secondly, the element is the scale of adherence to international agreements made with other nations. Although limited by the available systems, a state is able to perform critical legal functions that ensure its survival as a legal entity in interstate relations and therefore acting contrary to the agreement and treaties by states. For instance, Iran was sanctioned for illicit nuclear activity by the U.S (Valls, C1). Third, element is the grade and stage of decentralization of governance by a state. This is in respect to international states political and trade blocks. In ethical association among states parties, the respective foreign policies should be designed with enduring feature in the international decentralization system and stick to the central institutions of legislative standards while ensuring they are implemented (Amstutz, C2). China, for instance, has avoided interfering with local politics whenever they do a project in Kenya. This is thought to be ethical In conclusion, ethical behavior is key in our social lives. A nation’s foreign policy will determine its ethical behavior. For instance, it is important to mention that, the U.S should cease political, military, legislative and economic prejudice and abide to the sets standards for the conduct of governments international system (Valls

Stage Two Assignment Example | Topics and Well Written Essays - 500 words

Stage Two - Assignment Example n stage, one of the projects a case study was conducted and it came to revelation that the information technology of the place should be improved in order to meet the objectives of the management. This paper will explain how a technology solution suggested in the case study in stage one will improve the process; come up with a specific technology solution and the effects of the technological solution to the business. The proposed system in which the restaurant will work is when the introduction of a new technological system will depend if the customer had made an earlier reservation order through the restaurants website or not. If the customer had made one, he will find his or her table reserved and a waiter waiting for the customer’s arrival. The customer will provide the order number, which he obtained from the website after making the reservation. The waiter will signal the number to the counter where it will be instantly transmitted to the kitchen monitor to ensure the order is ready. IF the customer had not made a reservation on the website he will undergo go almost the same process but instead of giving the order number to the waiter, the customer will make the order will the waiter note them down in the I- pad. The chosen process will work effectively with a good and reliable technology in because it will reduce the movement of the waiters going to the counter to present orders req uested by the customer. Furthermore, the process will be fast compared to the old process because within a minute the kitchen would have received an order of a certain customer. The Deli management should ensure each table has at most two I-pads in which the customer will use to make orders. The I-pads should contain software that would be easy to use for those who are computer illiterates and the level of speed in the I-pads should be high. The management should consider making the joint be a Wi-Fi hot spot. The hot spot may attract more customers who want to do their office

Disclosure Laws in Real Estate, California Vs. Illinois Essay

Disclosure Laws in Real Estate, California Vs. Illinois - Essay Example The essay "Disclosure Laws in Real Estate, California Vs. Illinois" discusses the disclosure laws in California and Illinois residential real estate. They are not completely different, but they do have some distinct aspects. Both states require forms to be filled out. However, the liability completely falls on the shoulders of the seller in California, while in Illinois the liability for the property is not completely the seller’s responsibility. This is not altogether uncommon from Illinois residential property law, which also applies to the same amount of dwelling units. Additionally, within the disclosure forms of each state, any defects in the properties must be duly noted. This is confirmed by Galaty et. al. in the book Modern Real Estate Practice in Illinois.In law, liability is a serious issue. Liability is basically one’s financial and legal responsibility towards an issue - in this case, for the property. One’s financial liability with regards to propert y includes the fact that the person not only pays their property taxes on time but also pays all of the utilities. Additionally, financial liability with regard to any sort of property includes the fact that there must be a liability with regard to property loss. This is especially problematic in California, where any kind of property loss could preclude a financial liability investigation of such a loss. Legal responsibility with regard to property includes the fact that one must be responsible for any acts which occur on the property.

Analysis and Response Movie Review Example | Topics and Well Written Essays - 750 words

Analysis and Response - Movie Review Example But the desperate situations make him fight back. Remarkably, he wins over the enemies and destroys even one who betrayed him. Finally, in the climax he realizes that a drifter does not deserve a woman therefore; and leaving away his girl friend he walks towards the Club. Seijun Suzuki, a well known director of Japan introduced many techniques and tactics in this film, making it a significant one. The specific feature to be discussed and appreciated is the camera techniques. The film is the combination of black and white and color. Initially, the film received many compliments for the editing and different processes involved in image telecasting in unique style and in color. Color is rightly used at different occasions matching with the mood and situation. Most of the scenes are outstanding as color is appropriately applied. One such example for this technique is that the movie begins with black and white in color. And vibrant color is applied during the action sections, realizing th at vibrant images of action scenes evoke the emotion of the viewer. The particular fight scene shows the real anger and intensity of the fighter. Therefore, the story is clearly explained without any difficulty. Color is not just given priority at a violence scene but throughout the action scenes, understanding the real applicability of it. In addition, the editing of color gained many appreciations. Moreover many believed that color is the key factor for the success of the film in the box office. Of course, it deserves certain kind of worldwide recognition. Secondly, the music and sound technique play a vital in the movie. It is the well known fact that the music is an inevitable for the achievement of every film. Surprisingly, the movie Tokyo Drifter is an exemplary example for this. Techniques used behind the music and sound demand high value. Apart from this, the song sung by the actor has greater importance which was also introduced in the film. The music of Tokyo drifter is so mething unique in its presentation unlike other Japanese style of music. Every music piece is organized with the proper meaning, the situation of different feelings and melodious voice. Music is as soothing to the years and mind as one of the theme related song â€Å"Tokyo drifter song† clearly indicates it. As he sings the wordings â€Å"I’m a Drifter, the man from Tokyo’ a real feeling of circumstance is experienced. Therefore, such songs tell the story and attract the attention of everyone. Eventually, no matter one would come to a conclusion that a movie with ineffective music will have a negative impact on the overall success of the movie in the box office. The most significant filming technique of the film Tokyo Drifter is nothing but the very nature of storytelling. The style of storytelling is quite unconventional. Initially, a relevant theme is selected and organized with creative and innovative ideas. Unlike all other themes he rightly selected a soci al issue of gangs. Although the hero shows loyalty to the boss even after a defeat, the situations push him to a new world of wandering like monk leaving everything aside. Thereafter, he takes revenge on enemies, precisely not a revenge but can be rightly said a kind of survival tactics. Since the theme and activities undertaken are adventurous, the fight scenes gained its right rhythm. The most significant part of the storytelling is the unusual and unexpected ending of the film. Such kind of climax and

Running Fence by Christo and Jeanne-Claude Essay

Running Fence by Christo and Jeanne-Claude - Essay Example The biggest continuous part of the Running Fence that remains intact is hanging below Rio Theater’s ceiling in Monte Rio. The Running Fence is perceived to be among the most significant projects as far as public arts are concerned, and at the time when it was installed, it was one of the most ambitious projects that were embarked on by Christo and Jeanne-Claude after they arrived in the US in 1964. When the art piece was made public at America’s bicentennial, it caught the imagination of the public as the exceptional beauty of the light as well as the weather that played across the fence’s fabric sharply contrasted with the issue of limitations and division that underlie the aspects that are usually conveyed by fences. In the case of Christo and Jeanne-Claude, the fence was an embodiment of bigger issues in regards to human freedom as well as a constraint. The manner in which the Running Fence was planned, designed and installed along with the critical response t o the piece was a tone-setter for the rest of their bigger projects as none of them could have been conceivable without the Running Fence. Between 1972, when the idea of the Running Fence was initially conceived and 1976 the artists experienced apparent overwhelming difficulties and apart from negotiations of land rights with numerous ranchers, they had to deal with administrative obstacles at a time when they were not famous. The two artists had the ability to convince ordinary people of the transformative aspects associated with art.

A Critical Analysis of Carol Ann Duffys Essay Example for Free

A Critical Analysis of Carol Ann Duffys Essay A Critical Analysis of Carol Ann Duffys In Mrs Tilschers Class In Mrs Tilschers Class by Carol Ann Duffy, many issues are addressed about her class that play a part in explaining the subjects of the poem. To begin with the content and subjects of the poem are based around a school year in Mrs Tilschers class. Her entire class is trapped and enthralled during the school day. They are taught information, into intricate detail. For example the poem begins with the line, you could travel up the blue Nile with your finger. This simply begins the world of imagination to which each and every child is subjected. Straight after that, the poem goes on to describe how the children are chanted the scenery of the world by Mrs Tilscher. She remarkably inserts images of geographical places, historical events and general knowledge firmly in the childrens brains. Tana, the great dam, Ethiopia, the last great King, Haile Selassie, Khartoum, where General Charles Gordon was assassinated on the step of the embassy and Lord Kitchener stepped in to relieve him at the siege. See more: how to write a critical analysis outline The great Aswi n dam was known about and also the great pyramids of Egypt. Children viewed books as enthralling, fascinating and enjoyable to read which was remarkable for children of such different backgrounds. Carol Ann Duffy often uses short, sharp sentences in this poem to get her message across quickly and clearly. The children viewed their life at school as better than home. In my view this must have been something remarkably different for the children to have rather spent more time at school time than at home. But why was this the case, there must have been something remarkably different for this to be true? In the second stanza we are probably told why, Mrs Tilscher loved you, we are told. She was kind, considerate, some mornings you found shed left a good gold star by your name. Although this is not much, it is the sentimental thought which counts, all the little things add up to the big factor that the children viewed her as another mother and she felt the same way. Surprisingly, within the second stanza Carol Ann Duffy inserts a reality with upsets the imaginary atmosphere. Brady and Hindley faded like a faint, uneasy smudge of a mistake. This poem was clearly written in the late sixties or early seventies as we are shown by the mention of Brady and Hindley. Ian Brady and Myra Hindley were convicted for abducting, sexually and mentally torturing and burying small children on the Lancashire moors. They were known as the moors murderers, at this stage in Britain all children were warned of such characters. Mrs Tilscher made it very clear to her children that there were such characters in the world and that they were safe within her classroom. She tried to warn them of the realities they may face in the future. The murderers are pictured in the poem as fading like a mistake. Perhaps Mrs Tilscher is trying to imply to the children that all people make mistakes and they are just fading in the distance. However it is clear that they will always be there and it is unlikely any of the children would forget that. Not only did Mrs Tilscher educate the children but she taught them vital lessons for example mistakes are the steppingstones to success and the theory and reasons behind forgiveness. Mentioning them in the middle of an idyllic situation reminded them of the unpleasantness which could not be kept away from the children. The use of alliteration is also used in this line with the words faded and faint. However in the third stanza the mood changes as the terms go on and the reality of future prospects draw nearer and nearer. The children are obviously growing up, both physically and mentally. The inky tadpoles changed from commas into exclamation marks, time is moving on. The children become more and more sexually inquisitive and the children become more and more fed up and tense. A dunce frees a few frogs simply to cause a bit of mischief, which amuses all the boys and a lot of girls, croaking around the playground. A rough boy told you how you were born this would have been a shock to many children as they were still young but the atmosphere in the class is constantly changing from one that is idyllic and seemingly unchangeable to one with an uncertain future and nervous inhabitants. Finally the final stanza is perhaps the key verse. A tangible alarm made you always untidy, hot, fractious under the heavy, sexy sky. This quote is once again emphasising the childrens natural sexual inquisitiveness as they gradually become aware of their hormones. You asked her how you were born and Mrs Tilscher smiled, then turned away. Mrs Tilscher and her children are in a state of innocence and what they ask is exactly what she tries to protect them from. She doesnt want them to become in contact with the outside world so therefore she is not going to tell them, as she does not want them to know. It is clear that Mrs Tilscher is looked on with affection and that she loves them and doesnt want them to grow up. The term comes to an end, all are impatient to grow up and gain more freedom, and prosper within the high hopes of their lives. You ran through the gates, impatient to be grown, as the sky split open into a thunderstorm, the sky splits, they are impatient to grow up and enjoy themselves. However it is clear that they do not know what quite to expect as a lot more comes with adulthood than meets the eye, for example life is complicated, decisions have to be made and many, many responsibilities are given to you. The language of the poem portrays few significant similes and metaphors. The only simile in the poem itself is in the second stanza, the classroom glowed like a sweetshop. This simile paints a fine, clear picture of what the atmosphere was like inside the classroom. We are informed that there is sugar paper and coloured shapes lining the walls, and glitter sparkling in the sunlight. The glowing sweetshop creates an atmosphere of happiness and security, almost as if it was possible to dip into. I find this simile very effective because this is a clear indication and description of the classroom. Enjoyable enough for all to delve into it and enter their imaginary world, this simile is the only one in the play, however it is extremely important and gives us a vivid impression of the room itself. Few metaphors are present throughout the poem; the laugh of a bell is significant by the fact that this was a privilege, to be happy, good and hardworking and to be awarded with the duty of bell ringing. From my view this was something most tried to achieve, not only was the bell laughing by the noise it made but the child swinging it, in a happy mood, swung the bell with enthusiasm and enjoyment. A xylophones nonsense which was heard coming from another class is a less significant metaphor, once again illustrating the picture of happiness that was achieved in Miss Tilschers class, as nonsense came from other classes. One other metaphor that appears in the fourth stanza is, the air tasted of electricity. This metaphor indicates a clear-cut change in the atmosphere. As storm clouds brew, a thunder and lightening storm is preparing to roar. The lassitude which penetrates the air is yet another indication that something different and new will soon happen. The final metaphor is that of, the sky split open, the sky splits, just like a crack in a bowl, and everyone is oblivious to what is going to come next. I find that this is the most effective of the metaphors as it is true. As one goes into adulthood, there is a sense of obliviousness and you often are ignorant to your surroundings, exactly what this metaphor implies. The first two stanzas of this poem are quite different to the last two. The poet divides the poem into four stanzas the first two have eight lines each, while the last two have seven lines each. The tone of the first two is pleasant and cosy, apart from the reality check of mentioning Brady and Hindley. The last two are very different. The tone changes and there is a sense of discomfort. A cosy, idyllic picture is painted in the first two stanzas with phrases such as, better than home, Mrs Tilscher loved you and gold stars. This is quite different from the last two as we are confronted be phrases such as feverish July, the air tasted of electricity, untidy, hot and heavy sexy sky. This poem is very descriptive by the use of many adjectives. Carol Ann Duffy constantly uses the word you. This suggests that she is implying it in a general sense towards each reader, as this is the sort of Primary School experience that most people went through. The poet has clearly made a division in the middle of the poem to emphasise the change, from good to bad. At the end of the poem, the metaphorical storm has been gathering since July. The sky splitting open suggests that knowledge and adulthood are nothing but a shock. YOU are subjected to the shocks of the thunderstorm of adulthood which all have to pass through. This is known as a rite of passage that everyone has to pass through. There is no obvious sense of rhythm nor is there a rhyming scheme in the poem. The sentences do not seem to flow clearly. This is probably because there are so many short sentences. Each line is about seven words long and very descriptive. This gives the impression that once again, great detail is used. The scent of a pencil slowly, carefully shaved, the use of alliteration here creates an atmosphere, which is so familiar to the readers. It is almost as if the reader finds it possible to enter Mrs Tilschers class just by the picture the poet paints in the poem. This poem is very true and realistic, as it happens to everyone, it is a rite of passage. The children leave Mrs Tilscher and remember her with great affection, as it is the end of an era, which shall never be forgotten by anyone who was taught by Mrs Tilscher. You grow up, from age to age, until you reach the thunderstorm of adulthood which all have to contend with.

Radial Ball Bearing Material

Radial Ball Bearing Material You are tasked with selecting a material that is suitable for the balls in a radial ball bearing such as the one shown in Fig. 1. Radial ball bearings although intended primarily for radial loads, will also carry a certain amount of thrust.    Ball Figure 1 Ball bearing The following details are known in relation to radial ball bearing design: Youngs modulus should have a minimum of 200 GPa. The compressive strength should have a value à ¯Ã¢â‚¬Å¡Ã‚ ³ 300 MPa. The balls must not fail under load. It can be assumed that the contact stress can be modelled for a sphere on a flat (see Fig. 1). An assumption should be made that the material for the ball and the raceway are the same and therefore they have the same moduli and Poissons ratio has a value of 1/3. The balls should be light. Material selection process. This refers to selecting a material that meets all the constraints and objective below. Design requirements: Table 1 Table of design requirements Function   Suitable for balls in a radial ball bearing Constraints Youngs modulus must be greater than 200 Gpa. Compressive strength should not have a value of less than 300Mpa. (Assumption)Moduli and Poissons ratio being the same (ratio of ). Objectives The balls must not fail under load, contact should be modelled for a sphere on a flat. The balls should be light. Free variables Cross sectional area Material choice Mass of ball Below is a figure of all materials with a mechanical property (Youngs modulus greater than 200Gpa and Compressive strength greater than 300Mps) against density: Seen below is a table of the materials and their corresponding Youngs modulus. Table 2 Table of materials Name Youngs modulus (GPa) Tungsten carbides 625 700 Boron carbide 440 472 Silicon carbide 400 460 Alumina 343 390 Tungsten alloys 310 380 Aluminium nitride 302 348 Silicon nitride 290 318 Zirconia 200 250 Nickel-based super alloys 150 245 Nickel-chromium alloys 200 220 Nickel 190 220 Low alloy steel 205 217 Medium carbon steel 200 216 Low carbon steel 200 215 High carbon steel 200 215 Stainless steel 210 Although seen above, 16 values have passed the requirements so far, further analysis will be conducted, and this can be seen below; The below table illustrates the materials that meet the design requirements, the table is ranked based on Youngs modulus, from highest modulus to lowest. The Compressive strength of the material must also be considered, a minimum compressive strength of 300MPa must apply. The table below illustrates each materials Youngs modulus and corresponding compressive strength. Table 3 Materials with Youngs modulus and compressive strengths that meet design requirements (density also noted) Name Youngs modulus (GPa) Compressive strength (MPa) Tungsten carbides 625 700 3.35e3 6.83e3 Boron carbide 440 472 2.58e3 5.69e3 Silicon carbide 400 460 690 5.5e3 Alumina 343 390 690 5.5e3 Tungsten alloys 310 380 555 800 Aluminium nitride 302 348 1.97e3 2.5e3 Silicon nitride 290 318 524 5.5e3 Zirconia 200 250 3.6e3 5.2e3 Nickel-based super alloys 150 245 300 1.9e3 Nickel-chromium alloys 200 220 365 460 Nickel 190 220 70 1e3 Low alloy steel 205 217 400 1.5e3 Medium carbon steel 200 216 305 1.76e3 Low carbon steel 200 215 250 395 High carbon steel 200 215 335 1.16e3 Stainless steel 189 210 170 1e3 Below is a bubble chart of Youngs modulus versus compressive strength: Figure 2 Bubble chart of Youngs modulus of Compressive strength The above figure is on a logarithmic scale. Only materials that have passed the requirements were plotted. When surfaces are placed in contact they touch at one or a few discrete points. If the surfaces are loaded, the contacts flatten elastically and the contact areas grow until failure of some sort occurs. (Duffy, 2010) Compressive stress causes this. As the requirements state; should be modelled as a sphere on a flat, this allows the student to use following formulae (contact stresses); Figure 3 Sphere on a flat (Duffy, 2010) (Yield Stress)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The following is subbed in to produce the below: x x x x = = The mass of the sphere must be derived, this is done below; Where is density and is volume Volume of a sphere is denoted as: m= The student knows the objective is to minimise the mass of the ball, the derivation above is done on that basis and results in the equation being flipped above. From the material selection index above, the equation can be related in the logarithmic scale: = This results in: This now means the slope can be known to be = 0.222 The above value is known as an index line; Index lines can be used to compare the performance of different materials, and to find replacement materials. Materials that are on the line will all perform equally well in each design. Materials above the line have a higher performance index and will therefore perform better; those below the line have a lower index value. (Edupack, 2006) The below bubble chart illustrates the material selection process using the slope; Figure 4 Material selection with material index As seen from above, with a material index of 0.222 the following two materials passed (whole record is within the selection was used); Name Index slope =0.2222 Silicon nitride 6.55e101 Zirconia 1.66e100 As seen from above the materials are both ceramic. An additional chart plotting the materials costs can also be seen below; Figure 5 Price of selected material Figure 6 Price of selected material Pass only A table of the materials cost can also be seen below; Table 4 Table of costs Name Price(EUR/kg) Zirconia 17.1-24.7 Silicon nitride 32.3-49.4 (i) It has been identified that both Youngs modulus and compressive strength are important material properties when selectin ball bearings, below is a detailed summary of why each property is important; Youngs modulus refers to a materials elastic modulus. This determines the stiffness of a solid material. This is a proportional (constant) between stress as long as stress is less than the yield point. This results in a smaller strain with the same stress in a stiffer material. In relation to a ball bearing Youngs modulus of Silicon nitride is about 1.5 times that of steel, meaning a smaller contact surface is present when there is a high contact pressure. Hertz theory means the maximum load for combination steel- Silicon nitride reduced with 30%. In relation to the contact of the bearing we know it will be a sphere on a flat. The balls within a bearing are going to experience both an axial and radial force. If the force is too great for the material this may result in deformation (changing of shape). This affects the ball bearings ability to perform, this can be compared to as a wheel on a car, if it is flat may result in a pulling motion. If severe deformation occurred this may result in the bearing not allowing for rotation. This means that Youngs modulus is important when selecting materials for ball bearings. Youngs modulus mathematical representation; It is noted from CES EduPack that silicon nitride is used mostly for ball bearings the Youngs modulus is known to be; 290-318 GPa (Edupack, 2006) Compressive strength refers to a materials resistance to compressive stress. This is when a force is applied in an inwards direction in the material. It is opposite to tensile stress. As a ball bearing is going to have one point of contact, (below) compressive strength is an important element in choosing the material. This is due to the radial forces applied when the ball is in the raceway. Once again, if the radial force is greater than the materials compressive strength abilities this will result in deformation. This will affect the bearings performance. Compressive strength can be up to 10 times greater than tensile stress. Ceramic material has a good compressive strength due to crack propagation, since there are more internal cracks in ceramics (than most materials) if placed under tension cracks will propagate and produce failure where if it is placed under compression it works in the opposite manner. Compressive strength mathematical representation; It is noted from CES EduPack that silicon nitride is used mostly for ball bearings the compressive strength is known to be; 524-5.5e3 MPa   (Edupack, 2006) (ii) The other material properties of Silicon Nitride which lead to superior operating performance can be seen below; General properties Density3.1e3-3.4e3kg/m^3 Price*32.3-49.4EUR/kg Date first used1958 Mechanical properties Youngs modulus290-318GPa Shear modulus*100-128GPa Bulk modulus*210-232GPa Poissons ratio0.26-0.28 Yield strength (elastic limit)*600-720MPa Tensile strength600-720MPa Compressive strength524-5.5e3MPa Elongation0% strain Hardness Vickers1.4e3-1.6e3HV Fatigue strength at 10^7 cycles*300-500MPa Fracture toughness4-6. 7MPa.m^0.5 Mechanical loss coefficient (tan delta)*2e-5-5e-5 Thermal properties Melting point2.39e3-2.5e3 °C Maximum service temperature1e3-1.2e3 °C Minimum service temperature-272271 °C Thermal conductor or insulator?Good conductor Thermal conductivity22-30W/m. °C Specific heat capacity670-800J/kg. °C Thermal expansion coefficient3.2-3.6 µstrain/ °C Electrical properties Electrical conductor or insulator?Good insulator Electrical resistivity1e20-1e21 µohm.cm Dielectric constant (relative permittivity)7.9-8.1 Dissipation factor (dielectric loss tangent)*5e-4-7e-4 Dielectric strength (dielectric breakdown)*11-131000000 V/m Optical properties TransparencyTranslucent Refractive index1.95-2 Processability Moldability2-3 Weldability1-2 Eco properties Embodied energy, primary production116-128MJ/kg CO2 footprint, primary production4.63-5.12kg/kg RecycleRecycle (Edupack, 2006) The above characteristics result ceramic materials being the optimum material for ball bearings; High speed, faster acceleration this is because ceramics are only 40% as dense as steel. However, the material can deliver 30-50% higher running speeds with reduced skidding and less lubrication needed. Lighter in weight ceramic ball bearings are more rigid to that of steel ball bearings and lighter in weight.   This allows for lower coefficients and a higher overall RPM (rotation per minute) Greater accuracy since ceramics has 50% higher modulus of elasticity than steel. This means less of a deformation which leads to vibration and spindle deflection, this increases components productivity and quality. Reduced friction: benefits of this include: longer life, energy efficiency reduced noise levels, less heat and less lubrication needed. Non-conductive materials like Silicon nitride eliminate the pitting and fluting of raceways which ic common in electrical motor applications. If steel is used in bearings the electricity could cause magnetic field (EMF) and this could act as a conducted damaging the bearings over time. Ceramic materials are immune to EMF, which mean they perform well even when electricity is present. Corrosion resistance Silicon nitride; more effective than steel balls in the presence of liquids such as water or corrosive materials. Corrosion resistance can be enhanced when ceramic balls are used with dry fil, lubricant on the ring and retainer components. Longer operating life Up to 5 to 10 times longer than standard metal bearings. Higher temperature operation ceramic ball bearings can operate in high temperatures (up to 1,800  °F) Less noise and vibration due to a lower coefficient of friction (Ibsco, 2011) The two materials chose were Silicon Nitride and Zirconia. A brief description can be seen below outlining why the individual ceramic is the optimum choice; Silicon Nitride: This material contains high temperature capabilities, meaning it has a low thermal expansion coefficient which gives good thermal shock resistance compared to other ceramic materials. The material is up to 58% lighter than steel silicon (Carter, 2009). As the material is lighter it means a smaller force is needed to roll the element. The main advantage to this is that silicon nitride can carry similar loads to that of silicon steel with less force needed. Zirconia: Zirconia was made for high performance duties such as (atmospheric journeys). This means the material has the highest temperature ability. However, this material has a high thermal expansion (almost like steel) but weighs less so it does not have the same weight saving and thermal shock resistance found in other ceramic materials. (Carter, 2009) Zirconia is used when low loads are applied or when high temperature capabilities are needed (corrosive too). (iii) Porosity refers to a measure of void (empty spaces in a material) and is a fraction of the volume of voids over the total volume between 0% and 100% (Quora, 2003) Technical ceramics do not have open porosity. To achieve porosity manufacturing process must be done (use of additives). This then allows closed and open pores to be created, ranging from nm to  µm. Porosity can have various effects on the mechanical properties of ceramics (as chosen). The following properties are effected: Compressive strength Density Fatigue Youngs modulus Fracture toughness Shear modulus Tensile strength Any residual porosity will influence elastic properties and strength. For some materials, the magnitude of the modulus of elasticity E decreases with volume fraction per; It is known that porosity affects flexural strength as it reduces cross-sectional area. It also results in pores acting as stress concentrates. (Duffy, 2010) (iv) Below is a completed table for ceramic materials having 20vol% porosity. This is done by using the following; The below calculation for silicon nitride is done for clarity; ) = 199.424 GPa Where is the modulus of elasticity and is the porosity volume. Table 5 Ceramic materials with 20vol% Material Modulus of Elasticity GPa Porosity at 20vol% E(20%) Porosity GPa Silicon nitirde 304 0.2 199.424 Zirconia 205 0.2 134.48 Silicon carbide 345 0.2 226.32 Aluminum oxide 393 0.2 257.808 Glass-ceramic 120 0.2 78.72 Mullite 145 0.2 95.12 Spinel 260 0.2 170.56 Magnesium oxide 225 0.2 147.6 Fused silica 73 0.2 47.888 Soda-lime glass 69 0.2 45.264 As seen from the above, silicon nitride is the ceramic material resulting in a modulus of elasticity when having a porosity volume of 20%. References Carter, 2009. Carter. [Online] Available at: http://www.carterbearings.co.uk/unasis/hybrid-and-ceramic-bearings/ceramic-matericals-and-their-properties-part-2/[Accessed Saturday Feburary 2017]. Duffy, J., 2010. Moodle. [Online] Available at: http://moodle.itb.ie/pluginfile.php/115304/mod_resource/content/0/CES%20EduPack%20-%20USEFUL%20SOLUTIONS%20to%20COMMON%20PROBLEMS%202008%20-%2001Jan13.pdf[Accessed Wednesday Feburary 2017]. Edupack, C., 2006. s.l.: s.n. Ibsco, 2011. Ibsco. [Online] Available at: http://www.ibsco.com/ceramic-ball-bearings.php[Accessed Saturday Feburary 2017]. Quora, 2003. Quora. [Online] Available at: 2017[Accessed Wednesday Feburary 2017].

A Character Analysis of Charlie in Fitzgeralds Babylon Revisited :: Babylon Revisited Essays

A Character Analysis of Charlie in Fitzgerald's Babylon Revisited In considering Charlie Wales plight in Fitzgerald's "Babylon Revisited," I believe Charlie is a victim of his own success. As a successful businessman two times over he has burned many bridges behind him and for his well intentions he is blind to that continued fallacy. He does not seem to realize that the success he enjoys now is the envy that brought about Marion and Lincoln's contempt prior to Helen's death. I see Charlie attempting desperately to act out of character. Adept at business he has shown ability, humility and perseverance. However, he seems to be out of touch with the manifested feelings of others his path has crossed. I do believe Charlie is not truly ready for parenthood. It appears he is fighting a demon, longing for a piece of his life that was lost in his past. Motivated by guilt I believe he is substituting materialism for love believing money buys happiness. He would substitute a governess for parenting for he realizes his business ventures will not lend time to child rearing. We can all sympathize with Charlie on the surface, we have all made mistakes that we have to live with. Charlie is attempting to move forward with his life and erase the mistakes of his past. The ghosts of his past torment him repeatedly throughout the story, his child's guardians despise him and his old friends do not understand him. Duncan Schaffer and Lorraine Quarrles represent all that wrong with Charlie's life. Charlie attempts to steam forward and like a anchor they keep him moored in place. I can not truly sympathize with Charlie though there is a sense of empathy within me. I sense that with Lincoln Peters also.

Banking Sector Essay -- Financial System, Bank Runs

Traditionally, the existence of bank runs was a very frequent phenomenon in Europe during the 19th century. It was mostly seen in the emerging countries where the boeotian level was low. Kaminsky and Reinhard introduced a new concept in the banking sector called twin crises. The twin crises concept started since 1980 and occurs when both currency and banking crises take place simultaneously. This harmful phenomenon anticipated a significant recession after the 1933 when the Federal Reserve System imposed the concept of Deposit Insurance in the US. In the same directions all governments around the world tried to find ways to prevent crises. Several schemes like the Suspension of convertibility and penalty on short-term deposits followed the implementation of Deposit Insurance scheme. As a result of the establishment of these new schemes, policy makers and bankers focused their attention and criticism on the recent concept of moral hazard that came into surface during the savings and loan crisis of 1980. In order to begin analyzing the macroeconomic concept of bank runs I have to mention that there are literally two general views. The first group of economists such as Diamond and Dybvig (1983), Chang and Velasco (2001) and Cooper and Ross (1998) supports that bank runs are self-fulfilling prophecies, unconnected to the real economy of the country. Under this view, if agents do not expect a bank run to take place, the risk-sharing mechanism of the banking sector operates beneficially and an efficient allocation of resources is achieved. On the other hand, if the agents believe that a bank run will occur then they will all have the tendency to run and withdraw their money as soon as possible to avoid losing them. The second appr... ...mplementing the 5 regulatory policies as I mentioned above at the end of the first part of this paper. The Diamond and Dybvig model clearly explains why these five policies were introduced. Firstly, the suspension of convertibility was introduced in order for events like the example of the bad equilibrium be avoided and keeping the bank alive. On the same line was introduced the tax on short-term deposits as well in order to disencourage depositors to withdraw their money early. In addition, the FCDI scheme was implemented in order to remove the fear of a bank run from the investors to eliminate the occurrence of panic within the financial market. Furthermore, the ICDI scheme was introduced to eliminate the concept of moral hazard that is caused by FCDI. Finally, the capital requirement scheme was established in order to keep the banks more liquid and solvent.

Fundamentals of Computer

entExamination Paper: Fundamentals of Computer IIBM Institute of Business Management Semester-I Examination Paper MM. 100 Fundamentals of Computer Section A: Objective Type (20 marks) ********************************************************** Multiple Choices: 1. b. 2 types 2. b. 1 or more input signals to produce output 3. d. Both (a) & (c) 4. b. Non-volatile 5. c. Direct-access storage device 6. c. Multiple object program files of any software 7. a. Are geographically distributed 8. b. Way in which the network’s nodes are linked together 9. a. World wide web 10. . General purpose electronic equipment for homes Fill in the Blanks: 1. Multimedia applications are multimedia presentation, foreign language learning, multimedia Kiosk and †¦multimedia books, e books, digital library, video games, animation films & virtual shops†¦ 2. Computer audio deals with synthesizing, recording and †¦Palying audio†¦Ã¢â‚¬ ¦ with a computer. 3. Collating sequence is ordering o f symbols in an †¦encoding†¦. standard. 4. Binary coded decimal is a †¦6-Bit†¦ Code. 5. The logic gates are interconnected to form gating or logic networks known as †¦combinational†¦.. ogic circuits. 6. †¦CPU†¦. is the brain of a computer system. 7. The term †¦software†¦. refers to a collection of programs. 8. Program errors are known as †¦bugs†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9. Documentation†¦. is the process of collecting, organizing storing and maintaining a complete historical record of programs. 10. File organization†¦ deals with physical organization of records of a file for convenience of their storage and retrieval. Section B: Short Questions (20 marks) 1. What is data processing? Data processing is a series of actions on input that converts the input into useful output.In data processing, input is data and output is the useful information. In consists of three sub activities: Capturing input data, manipulating it and pro ducing output information. People, procedure and devices are required to produce the output from the input data. 2. What is a file management system? File management system is a set of programs which help the users to organize, create, delete, update and manipulate their files. Its common features are as described below. a. Transaction file: It stores the input data until the application uses it during next processing cycle. b.Master file: It contains all current data relevant to an application. c. Output file: some applications use multiple programs. One program takes the output of another program as input; hence the former program stores the output as an output file. d. Report file: It is a copy of report, generated by application in computer accessible form. e. Backup file: It is a copy of file crated by user or system to avoid loss of data due to corruption or deletion of original file. 3. What is a computer network? Computer network is a group of computers which are linked to e ach other via internet.The computers on network can communicate with each other and can share information. Four basic service provided by internet to its users are electronic mail, file transfer protocol, telnet and use net news. The common network types are personal area networks (PANs), local area networks (LANs), metropolitan area network (MANs), campus area networks (CANs) and wide area network (WANs). 4. What is a secondary storage? The additional memory needed in all computers to overcome the limitations of primary storage (Limited capacity and Volatile) is called secondary storage. t is nonvolatile and has lower cost per bit stored. It operates generally at slower speed than primary storage. Computer system uses it primarily to store large volume of data on permanent basis. Commonly used storage devices are hard disk, CD ROM, DVD, memory card and Pen drive. Section C: Long Questions (20 marks) 1. Explain the printing mechanism of laser printer. Mechanism of Laser Printers: Tr ansfer of Data The very first step in laser printing is the transfer of data from a computer to the memory of the image processor of a printer. Writing DataNow, once the data is transferred to the printer's memory, it is written to the printer's drum with the help of a laser. The drum will keep rotating and the moment it rotates past the laser, it sweeps off the printer's surface neutralizing some spots to about -100v. These spots are the areas where the toner remains stuck to the drum and further gets transferred to the paper. Inserting the Paper and Pickup Process of the Toner Once the writing process is over, you need to add papers to the printer. Keep the papers into the printer's paper tray.The feed rollers inside the printer pull the paper inside and the registration rollers hold it till its release. As the drum keeps on rotating, the toner settles down in an area which is at a charge of about -100v and remains attached to the drum till the paper comes in. Transfer of the Tone r to the Paper Now, the complete toned image is created on the drum. The moment you apply the paper to the printer, the toner transfer process starts. The transfer corona applies a charge of about +600v to the paper and when the paper passes through the drum, the toner which is at a charge of about -100v gets transferred to the paper.Further, the paper passes through a static charge eliminator that decreases the positive charge in the paper, with the help of its negative charge. Fusing The process of fusion takes place in order to secure the printout by melting the minute plastic fragments present on the toner's surface, so as to fix them to the paper fibers. Laser printers are handy when it comes to fast, bulk and quality printing. But high prices and some health risks such as respiratory disorders due to the release of some harmful sub-micrometer particles are some of the disadvantages associated with laser printing.However, this kind of printer still remains the first choice for most of the organizations when it comes to printing. 2. Explain the importance of system software for a computer system. System Software is a set of programs that manage the resources of a compute system. System Software is a collection of system programs that perform a variety of functions. * File Editing * Resource Accounting * I/O Management * Storage, Memory Management access management. System Software can be broadly classified into three types as: System control programs: It Controls the execution of programs, anage the storage & processing resources of the computer & perform other management & monitoring function. The most important of these programs is the operating system. Other examples are database management systems (DBMS) & communication monitors. System support programs: It provide routine service functions to the other computer programs & computer users: E. g. Utilities, libraries, performance monitors & job accounting. System development programs assists in the creat ion of application programs. E. g. , language translators such as BASIC interpreter & application generators.Application Software: It performs specific tasks for the computer user. Application software is a program which program written for, or, by, a user to perform a particular job. Languages already available for microcomputers include Clout, Q & A and Savvy ret rival. The use of natural language touches on expert systems, computerized collections of the knowledge of many human experts in a given field, and artificial intelligence, independently smart computer systems – two topics that are receiving much attention and development and will continue to do so in the future. 1.Operating System Software Storage Manager Process Manager File – System Manager I/O Control System Communication Manager 2. Standard System Software Language Processor Loaders Software Tools 3. Application Software Sort/Merge Package Payroll/Accounting Package DBMS General-purpose application soft ware such as electronic spreadsheet has a wide variety of applications. Specific – purpose application s/w such as payroll & sales analysis is used for the application for which it is designed. Section D: Applied Theory (40 marks) 1. What is a computer virus? How does a typical virus works?When a computer system suffers from virus infection, how it is cured? Defenition: Computer virus is a small software programs that are designed by human to spread from one computer to another and to interfere with normal computer operations. Work of Typical virus: The A computer virus is most often defined as â€Å"a malicious code of computer programming†. What this means is that a computer virus is just another software, written with not so very noble intentions. A computer virus is designed to install, propagate and cause damage to computer files and data without the knowledge and/or express permission of the user.A computer virus can only survive, attack and propagate in computer memory. Computer memory is usually the RAM (and all different variations of it) and disk storage (hard, floppy and everything in between). Besides this you will not find computer viruses in your monitor, keyboard and certainly not in your own blood stream! The first step in any virus attack is always the invasion. This is when the virus actually enters the computer system from an outside source. Much of the effort in preventing a virus attack lies in understanding what these virus entry points are and how best to monitor and block out any possible intrusion.All viruses enter the computer system through two main entry points: the disk network adapter card is most likely your computer network and/or modem card connected to the local Intranet and/or the Internet. Virus enters through the network card most likely disguised in the form of attachments in e-mails. These attachments are often program files and office documents containing macros. Besides this, certain webpages that we visit on the Internet may also contain harmful programming codes that might transfer virus or virus-like codes into our system.To guard our systems against virus intrusion from these sources, many good anti-virus programs allows users to completely scan all files read form disk drives or downloaded from the Intranet/Internet. How do virus infections occur? The act of infection often begins with a harmless looking action such as opening a file (like a video game or a Word document) that one often gets in e-mail attachments or while accessing any disk in a disk drive. These actions inadvertently activate the virus lurking in these files and disks. The virus then installs itself into the computer’s memory. Computer system suffering from virus infection:After entering the computer memory, a virus often immediately sets out to multiply and spread duplicate copies of itself across the main data storage device (most often the hard disk drive). It does this by copying itself into as many files it can find on the disk drive. Later when users transfers or copies these files to their friends and colleagues, the virus gain entry into ever increasing number of systems. If the virus has found its way to this level of the user’s computer, the user runs a high risk of permanent damage to data and hardware. But such a level of infection only happens to two types of users.The first are those who do not employ any kind of anti-virus measures (or if they do, it obviously isn’t doing a good job). The second are those who do have good anti-virus programs installed and running but did not bother updating their software with the latest virus data files. As a result newer viruses can actually use the anti-virus programs to infect an even greater number of files. So we can see here that having good anti-virus software isn’t enough. One must constantly keep it updated (preferably on a monthly basis). If a virus were to just spread itself, users might not have much to worry about.But the worst is yet to come. Many viruses contain what is called a payload. This is the destructive sequence that is activated on a certain trigger. The trigger may be the arrival of a particular date or an action done by the user. The effect of the payload can be anything as benign as some harmless message appearing on screen to as frightening as the destruction of the disk drive’s boot record – making it completely unusable and in most cases completely irreparable. Indeed it is the later that causes permanent lose of data and hardware and which is responsible for the virus’ notorious reputation.If a virus is capable of unleashing its payload on the user’s system, this indicates a serious breach of security on part of the user. It’s time for the user to learn from the experience and never let computer virus have a second chance. How do I know if my computer has been infected? After you open and run an infected program or attachmen t on your computer, you might not realize that you've introduced a virus until you notice something isn't quite right. Here are a few indicators that your computer  might  be infected: * Your computer runs more slowly than normal * Your computer stops responding or freezes often Your computer crashes and restarts every few minutes * Your computer restarts on its own and then fails to run normally * Applications on your computer don't work correctly * Disks or disk drives are inaccessible * You can't print correctly * You see unusual error messages * You see distorted menus and dialog boxes How to Cure: Remove a virus manually: Sometimes a virus must be removed manually. This can become a technical process that you should only undertake if you have experience with the  Windows  registry and know how to view and delete system and program files in  Windows.First, identify the virus by name by running your antivirus program. If you don't have an antivirus program or if your pr ogram doesn't detect the virus, you might still be able to identify it by looking for clues about how it behaves. Write down the words in any messages it displays or, if you received the virus in email, write down the subject line or name of the file attached to the message. Then search an antivirus vendor's website for references to what you wrote down to try to find the name of the virus and instructions for how to remove it. Recovery and prevention:After the virus is removed, you might need to reinstall some software or restore lost information. Doing regular backups on your files can help you avoid data loss if your computer becomes infected again. If you haven't kept backups in the past, we recommend that you start now. 3. Write short notes on: (a) The OSI model (b) Internetworking tools (c) Distributed computing systems (a) The OSI model The Open System Interconnection, model defines a networking framework to implement protocols in seven layers. This article explains the 7 Lay ers of the OSI Model.The  OSI, or  Open  System  Interconnection, model defines a networking framework to implement protocols in seven layers. Control is passed from one layer to the next, starting at the application layer in one station, and proceeding to the bottom layer, over the channel to the next station and back up the hierarchy. a. Application Layer This layer supports  application  and end-user processes. Communication partners are identified, quality of service is identified, user authentication and privacy are considered, and any constraints on data  syntax  are identified.Everything at this layer is application-specific. This layer provides application services for  file transfers,  e-mail, and other  network  software  services. Telnet  and  FTP  are applications that exist entirely in the application level. Tiered application architectures are part of this layer. b. Presentation Layer This layer provides independence from differences in data representation (e. g. ,  encryption) by translating from application to network format, and vice versa. The presentation layer works to transform data into the form that the application layer can accept.This layer formats and encrypts data to be sent across a  network, providing freedom from compatibility problems. It is sometimes called the syntax layer. c. Session Layer This layer establishes, manages and terminates connections between  applications. The session layer sets up, coordinates, and terminates conversations, exchanges, and dialogues between the applications at each end. It deals with session and connection coordination. d. Transport Layer This layer provides transparent transfer of data between end systems, or  hosts, and is responsible for end-to-end error recovery and  flow control.It ensures complete data transfer. e. Network Layer This layer provides  switching  and  routing  technologies, creating logical paths, known as  virtual circuits, for transmitting data from  node  to node. Routing and forwarding are functions of this layer, as well as  addressing,  internetworking, error handling, congestion  control and packet sequencing. f. Data Link Layer At this layer, data packets are  encoded  and decoded into bits. It furnishes  transmission protocol  knowledge and management and handles errors in the physical layer, flow control and frame synchronization.The data link layer is divided into two sub layers: The Media Access Control (MAC) layer and the  Logical Link Control  (LLC) layer. The MAC sub layer controls how a computer on the network gains access to the data and permission to transmit it. The LLC layer controls frame synchronization, flow control and error checking. g. Physical Layer 1 This layer conveys the bit stream – electrical impulse, light or radio signal through the  network  at the electrical and mechanical level. It provides the  hardware  means of sending and rece iving data on a carrier, including defining cables, cards and physical aspects. b) Internetworking tools The art and science of connecting individual  local-area networks (LANs)  to create  wide-area networks (WANs), and connecting WANs to form even larger WANs. Internetworking can be extremely complex because it generally involves connecting networks that use different  protocols. Internetworking is accomplished ith  routers,  bridges, and  gateways. Routers: It is a  device  that forwards data  packets  along  networks. A router is connected to at least two networks, commonly two  LANs  or  WANs  or a LAN and its  ISP  network. Routers are located at  gateways, the places where two or more networks connect.Routers use  headers  and forwarding tables to determine the best path for forwarding the packets, and they use  protocols  such as  ICMP  to communicate with each other and configure the best route between any two hosts. Bridges : It is a  device  that connects two  local-area networks (LANs), or two segments of the same LAN that use the same  protocol, such as  Ethernet  or  Token-Ring. Gateways: It is a  node  on a  network  that serves as an entrance to another network. In enterprises, the gateway is the computer that  routes  the traffic from a workstation  to the outside network that is serving the Web pages.In homes, the gateway is the  ISP  that connects the user to the internet. In enterprises, the gateway node often acts as a  proxy server  and a  firewall. The gateway is also associated with both a  router, which use  headers  and forwarding tables to determine where  packets  are sent, and a  switch, which provides the actual path for the packet in and out of the gateway. A computer system located on earth that switches data signals and voice signals between satellites and  terrestrial  networks. An earlier term for  router, though now obsol ete in this sense as  router  is commonly used. c) Distributed computing systems A distributed computer system consists of multiple software components that are on multiple computers, but run as a single system. The computers that are in a distributed system can be physically close together and connected by a local network, or they can be geographically distant and connected by a wide area network. A distributed system can consist of any number of possible configurations, such as mainframes, personal computers, workstations, minicomputers, and so on. The goal of distributed computing is to make such a network work as a single computer.Distributed systems offer many benefits over centralized systems, including the following: Scalability The system can easily be expanded by adding more machines as needed. Redundancy Several machines can provide the same services, so if one is unavailable, work does not stop. Additionally, because many smaller machines can be used, this redundancy does not need to be prohibitively expensive. Distributed computing systems can run on hardware that is provided by many vendors, and can use a variety of standards-based software components. Such systems are independent of the underlying software.They can run on various operating systems, and can use various communications protocols. Some hardware might use UNIX(R)  as the operating system, while other hardware might use Windows operating systems. For inter machine communications, this hardware can use SNA or TCP/IP on Ethernet or Token Ring. This system contains two local area networks (LANs) that are connected to each other. One LAN consists of UNIX workstations from several different manufacturers; the other LAN consists primarily of PCs that are running several different PC operating systems.One of the LANs is also connected to a mainframe by way of an SNA connection. The client/server model A common way of organizing software to run on distributed systems is to separate funct ions into two parts: clients and servers. A  client  is a program that uses services that other programs provide. The programs that provide the services are called  servers. The client makes a request for a service, and a server performs that service. Server functions often require some resource management, in which a server synchronizes and manages access to the resource, and responds to client requests with either data or status information.Client programs typically handle user interactions and often request data or initiate some data modification on behalf of a user. For example, a client can provide a form onto which a user (a person working at a data entry terminal, for example) can enter orders for a product. The client sends this order information to the server, which checks the product database and performs tasks that are needed for billing and shipping. Typically, multiple clients use a single server. For example, dozens or hundreds of clients can interact with a few servers that control database access.The client is isolated from the need to know anything about the actual resource manager. If you change the database that you are using, the server possibly needs to be modified, but the client does not need to be modified. Because usually fewer copies exist of the server than of the client, and because the servers are often in locations that are easier to update (for example, on central machines instead of on PCs that are running on users' desks), the update procedure is also simplified. Also, this approach provides additional security. Only the servers, not the clients, need access to the data that the resource manager controls.Clients can also access several different servers, and the servers themselves can act as clients to other servers. Exactly how the functions are distributed across servers is an application design decision. For example, a single server could provide all the services that a client needs, or the client could access multiple servers to perform different requests. The application designer must consider items such as scalability, location, and security. For example, are the clients and servers local or is the application distributed over a wide geographic area? Do the servers need to be on machines that are physically secure?Such design decisions are outside the scope of this introduction. Some servers are part of an application and are referred to as  application servers. Other servers are not part of a specific application. Instead, any application can use them. For example, the CICS Structured File Server (SFS) provides record-oriented file access for applications. Three-tiered client/server architecture A common design of client/server systems uses three tiers: 1. A client that interacts with the user 2. An application server that contains the business logic of the application 3. A resource manager that stores data.

Impact of Digital Marketing on Sales Essay

Embracing emerging trends and technologies helps marketers create a sustainable competitive advantage for their business. Emerging marketing trends and technology, such as big data, social media mobile, context-aware computing and the Internet of Things, create unprecedented opportunities to engage customers, fuel growth and take market share. As a digital marketer, you can be overwhelmed by how quickly new technologies become mainstream. A Facebook yesterday is a Pinterest today and a socially enabled, real-time, mobile personal assistant tomorrow. The objective of this paper is to look at the impact digital marketing has on sales especially in emerging markets. The major aspects of digital marketing that would be covered are as mentioned below: Digital Marketing Essentials Multichannel Marketing Data-Driven Marketing Mobile Marketing Monetized Digital Marketing through Commerce Social Marketing Evaluating the impact of digital strategy: Evaluation of the ‘true impact’ of the digital marketing strategy & spend, is a multi-phase journey. It could be broken down into five distinct phases: Datawarehousing & Reporting Dashboarding Statistical Analysis Predictive Analysis Optimization The research paper analyzes the current situation with respect to developing countries in the digital environment. It would also study the â€Å"digital divide† and the differential pattern of developing and least developed countries in take-up of the new technologies, the changing nature and demographics of Internet use as well as the role of innovation and creativity in making digital marketing a success. The Evolution of Digital Marketing in Developing markets The Digital Divide Access & Participation in the Digital Economy Opportunities & Challenges The paper studies and analyzes the influence on the 4Ps of Marketing by the onset of the Digital Revolution and the dominance of accessible information through the Internet. It has changed the way consumers spend their money and the way they shop for products and seek services. Like the Industrial Revolution, today’s Digital Revolution has changed the ways in which people live their daily lives and the manners in which companies practice business. In marketing, strategy has greatly shifted away from material and into more liquid avenues and flexible ways of reaching consumers. Because people have altered their spending habits, so too have marketers changed the ways of reaching their customers and creating products focused on the new needs of the consumer today. Advertisement and sales have shifted away from tangible methods of reaching people such as print ads and newspaper and into digitized networks that offer to target a larger audience at a fraction of the cost. The impact of the Digital Revolution on marketing cannot be ignored as indeed, it has completely changed the industry in a way never previously conceived. INTRODUCTION: â€Å"The Internet is becoming the town square for the global village of tomorrow† -Bill Gates Emerging markets are countries experiencing relatively recent industrial, political and technological change resulting in rapid economic growth. Emerging markets cover more than the BRICs (Brazil, Russia, India, China, South Africa), however; these countries are amongst the buoyant emerging giants. Large populations generally characterise these markets, as is obvious with China and India. They tend to be dominated by young populations and rising middle classes. As business revenues plateau in saturated, developed markets, expansion into emerging markets is a popular means for reaching new growth targets. Although these countries are affected by the global recession, many remain in robust growth positions. The endeavour of international business involves uncertainty and risk, however; this can be mitigated by the internet. How the Global Digital Era and Emerging Market Growth is Transforming the Marketing Agenda? Senior executives in developing economies, working in organizations, small and large, are asking the following questions: How can we get ahead of competitors in emerging markets? How can our business mitigate risks when we enter risky, high-growth emerging markets? How can we measure marketing activities and sales-related results in these markets? The increasing mobility of the consumer is a good development for any business. Marketing to a constantly on-the-go consumer is like trying to hit a moving target. Direct digital marketing is an addressable marketing method where relevant marketing communications are delivered to individuals through the e-mail, Web, and mobile channels using an e-mail address, a Web browser cookie, and a mobile phone number. The principles of direct digital marketing—addressability, message relevance, and personalization—are ideal for restaurant marketers and their customers. Leveraging the full value of direct digital marketing requires going beyond the tried and true e-mail marketing strategies that have been used for the last 10 years and building a strong relationship with a consumer at each touch-point they value.

American life Essay

Who says grabbers are only for narratives? Some of the best expository pieces start out with sentences that capture the readers’ attention. The authors from different literary genres give their own attention grabbers to make their pieces more attractive and more suspense from the beginning up to the end. According to Ruhanie Perera (2007), â€Å"Each creator brings with them their values and beliefs shaped by their education and exposure to English Literature, but their search is the same – for the creative, the bold, the sharp and the fresh. † However, expository grabbers are not created only for narratives but for all kinds of situations like in the field of soccer. Deep down in the ocean lurks a dangerous killing machine. This is one of the examples that we hear in soccer. It is a form of attention grabber to make the players become aware of their actions. From this aspect, it only means that any attention grabber must be new from the ears, minds, and eyes of the audience. Many of us like soccer. We watch different plays and games on television about soccer. This is somehow part of American life. Because of this, we hear different attention grabbers from the announcers, coaches, and players. When these people say their expository grabber, the crowd yells and feels that there is hope for success. Like narratives, attentions grabbers could be heard in the beginning of the event. Expository grabbers make each situation noble and powerful. In soccer, attention grabber means a lot of things – it becomes the life and endurance of the team to work hard and win the game. That is why even in this field, expository grabber is very important. In conclusion to this, it can be said that expository grabbers lift the minds and hearts of the audience or readers. It gives power and indirect control to the spectators. The people may not realize this but they were influenced in freedom and captivation. Bibliography Ruhanie Perera. â€Å"They were the attention grabbers. † Sunday Times. Sunday, April 01, 2007, Vol. 41- No. 44. 31 October 2008. http://sundaytimes. lk/070401/Plus/020_pls. html

A Field Trip to Dell, Inc. Website

This is one business in the United States where IT is the center of commerce, and people are in constant interaction with technology.Background & PurposeThe writer has made a field trip to Dell, Inc.’s business website early at around 6 am on the 7th day of August 2007.   I chose this site because Dell, Inc. has basically been one of my favorite brands when it comes to computer hardware products like personal computers, servers, software, data storage devices, and personal digital assistants.   Dell manufactures even my PC, so instead of going to Round Rock, Texas where its headquarters are presently located, I used IT and the media to connect to the company and make a ‘virtual’ field trip.My purpose here is to evaluate five things: first, the purpose of the website; second, the assumed user profile; third, the psychological and social human habits that are reflected in their website design; fourth, the advanced technology or technologies that they use; fifth, the way media visitors interact with technology; sixth and last, whether the technology affects cultural and social interactions.   What I should be careful to observe are the physical and human environments that are good precursors of interpersonal relationship.FindingsFrom my virtual field trip on Dell, Inc., my findings can be described as follows:1.  Ã‚  Ã‚  Ã‚  Ã‚   The purpose of the website is multi-faceted, although the overall function of the site is to inform people about their company, their business, their products, the events that they have, and the benefits of choosing them as a computer manufacturing company.2.  Ã‚  Ã‚  Ã‚  Ã‚   The assumed user profile revolves around high-tech visitors of big suburban cities around the world (the Western, most especially).   It appears from its website design that the major group of people that are being invited to enter are those that are from the middle age, middle class society mainly because of the simplicity of design, some picturesque views, and a group of middle-aged, middle class people that are shown interacting.   Business investors are also included in this virtual user profile.3.  Ã‚  Ã‚  Ã‚  Ã‚   The psychological and social human habits that are reflected in their website design constitute the concepts of simplicity, brotherhood, purity or creed (The Soul of Dell), being environmentally friendly, and the magnitude of technology.4.  Ã‚  Ã‚  Ã‚  Ã‚   The advanced technologies that the company use can be subdivided into the following categories: first, the high-tech marketing information systems; second, the ultra-modern system of computer product manufacturing; third, the use of digital equipment for customer and human resource management; fourth, the use of ‘virtual integration’ and ‘fast-cycle segmentation’;[1] fifth and final, the ongoing use, innovation and improvement of Dell computer and its digital technology.5.  Ã‚  Ã‚  Ã‚  Ã‚   Media visitors of t he Dell, Inc. website interact with technology from the start of the virtual tour up to the end.   Each buttons that they use in their personal computers bring them to a different tab or window in their screens, and all these can be labeled as interactions with technology.6.  Ã‚  Ã‚  Ã‚   Based on my virtual tour at Dell, Inc. website, it is very obvious that technology affects cultural and social interactions.   Companies have the power to reflect cultural, social, and psychological views in the designing of their websites, in the laying out of fundamental ideas and codes, and in the types of information that are being shown.ConclusionsBeforehand, it was my preconception that Dell, Inc.’s physical and human environments would only revolve around the higher-class society of the Western world.However, based on the front picture on their website, the city that is shown does not necessarily pertain to the Western world but any city around the globe that is high-tech and vi rtual.   From brown hairs to black, the only thing that is similar among the people that were shown in the web pictures was that they were all high-class and contemporary.   Human habits depict one that is globally interconnecting, with a concern for earth and brotherhood.This visit changed my views by revealing that IT does not simply interact with people as a whole but that it connects with every viewer by reflecting significant psychological and social human habits that are most appealing for a given time and environment.   As of now, the environment covers the global spectrum because we are in the digital age, and the only American emblem that we see is the small flag of the USA.   Technology has the power to affect cultural and social interactions by affecting interpersonal relationship at best.SpeculationIt is my speculation that cultural and political wars do not help virtual companies like Dell, Inc..   This is because the overall concept that is readily seen in th eir website is one on concord and brotherhood.   The company has to ignite a very positive aura in the media, yet with all these they should also be true to their country as well.   To be a virtual company is to be clever both in social and interpersonal relationships inside and outside the country.ReferencesDell, Inc.   (2007).   Company: about Dell.   Retrieved August 7, 2007, from http://www.dell.com/content/topics/global.aspx/corp/en/home?c=us&l=en&s=corp&~ck=mn.Magretta, J.   (1998).   The power of virtual integration: an interview with Dell Computer’s Michael Dell.   Harvard Business Review, March-April, 73-84.[1] This makes use of the most sensible timesaving devices, such as customer focus, supplier partnerships, mass customization, and just-in-time manufacturing.

Levendary Cafe Case study Essay

Introduction Levendary Cafà © has grown from a small restaurant that offers soup, salad, and sandwiches in Denver to a multibillion quick casual chain that operates 3500 stores around the U.S. The founder of the Levendary Cafà ©, Howard Leventhal managed to establish a strong market position for the Levendary Cafà © in the U.S and succeeded in creating a $10 billion business model. The Cafà © has two important elements that differentiate it from its competitors, which were offering nutritious soup, salads, and sandwiches, as well as, providing exceptional service for their guests in a genuine, and friendly manner. The company’s philosophy is satisfying customers’ needs by trying to make an impact on their life and look for the long run profit as encouraged by founder, Howard Leventhal to his staff. After 32 years of experience operating in the U.S domestic market and after a slowdown in the company’s domestic growth, the company considered expending its operation internat ionally, more precisely in China, a promising market that had shown  a strong annual GDP growth of 14.5% in previous years, as well as, the arisen number of middle class income. The responsibility of overseeing the China operation was given to Louis Chen, a Stanford MBA graduate, after a two-year contract agreement between Leventhal and Chen in September 2009. A year and six months into the two-year term contract, Mia Foster was named the new CEO of the Levendary Cafà © in February 2011. The public press viewed the new CEO as being inexperienced in the international market in addition to some doubt about Foster’s ability to build a multi-national brand. Louis Chen opened the first store in Shanghai in, January 2010; the first location was in a high traffic business area. Within a year Louis Chen was able to allocate 22 additional locations for the Levendary Cafà ©, due to his strong knowledge of the country’s geography and his ability to speak both English and Mandarin Chinese. However, after a review of China’s operation by the new CEO, Foster was not happy with the way the operation was managed in China, she noticed that the accounting report was not formatted in accordance with U.S. Generally Accepted Accounting Principles (GAAP). This was the turning point in the relationship between Foster and Chen, who had not met face to face. The new CEO decided to look more closely into the China operation and planned a trip to China to meet with Chen for the first time. Identification of Main Issue The case presented a number of main issues that Levendary Cafà © faced during the expansion into the Chinese market. From the case the main issue was identified as: the Levendary brand image is not consistent in the United States and China because there is a lack of communication between the parent company and subsidiary. The contributing factors to this were the management styles, the lack of standardization, the cultural differences and the limited experience in the foreign market. These issues have been detailed below. Management style The Chinese operation lacks close mentoring and evaluation by former CEO Leventhal, who gave too much freedom to Chen with a very hand off management style. â€Å"Do right by the concept† was the expression that Chen had as a guideline for how to strategize for the China operations. As a result, Chen  was providing little information to Denver headquarter about how the operation is managed in China, which differs from Foster’s management style who appears to be more demanding than the former CEO. There was no clear strategic plan for the operation in China, when Chen was asked about a plan he mentioned that he had no plan. Standardization Foster is more process driven and valued standardization, she believed that the China operation should align with Levendary Cafà © standards in the U.S in terms of reports, and look and feel of the Cafà ©. However, Chen had a different approach where he was trying to open as many stores as he could in a short period of time, paying little attention to the U.S standardized business model. The issue of standardization clearly was another challenge between Denver headquarters and Chen, as he insists in pushing what he thinks is right and resist what headquarter is asking him to do. Cultural Difference Whenever a company is entering a new market it has to take into consideration the cultural differences between countries. Based on the case study analysis, the difference between the two countries in terms of eating out habits and eating preferences seem not to be understood by the Denver headquarter. Denver headquarter believes that it can enforce the same business model applied in the U.S to its stores in China, regardless of local preference. In addition, Foster seems to lack knowledge about the Chinese culture because she was not familiar with the market in China, as she had no experience working internationally. There was a lack of cross-cultural communication between Chen and Foster; even though, Chen had experienced both cultures while studying abroad in the U.S. Limited experience in the foreign market There was a lack of international market experience since the China market was the second market, Levendary Cafà © entered aside from a partnership in Dubai. Due to this lack of experience Leventhal trusted Chen with implementing the needed actions to grow a successful franchise in China. Leventhal entrusted Chen with this given his strong knowledge of the market in China. Leventhal did not understand that entering a foreign market would  take more than knowledge on the country; it would also take strong communication and management skills. Analysis and Evaluation Operational Analysis The operational analysis will cover the company’s internal strengths and weaknesses as well as their external opportunities and threats. The SWOT analysis will be on Levendary Cafà © U.S. operations. This report will also look at problems with standardization in the China operations. Levendary Cafà © has gained much strength over its 32 years of business (Bartlett & Han, 2013). The company has created brand recognition around the United States with its 3,500 cafà ©Ã¢â‚¬â„¢s (Bartlett & Han, 2013). There is good brand consistency across all 3,500 cafà ©Ã¢â‚¬â„¢s due to standardization of the Levendary product. Each cafà © has a similar design and atmosphere and offer the same core products. Levendary Cafà ©Ã¢â‚¬â„¢s standardization has allowed the company to franchise their product and resulted in expansion across the United States. Currently, two-thirds of the company’s cafà ©s are franchised (Bartlett & Han, 2013). Each region also offers different menu items fr om one and other, on top of the core menu items. For example, fewer soups are offered in the southern regions of the United States (Bartlett & Han, 2013). This adds to the company’s strong business culture of â€Å"delighting the customer† and creating a personalized experience for each customer (Bartlett & Han, 2013). Levendary Cafà © detailed and strict operating standards, policies and practices has allowed for tight control of store level expenses and close monitoring of operations (Bartlett & Han, 2013). The founder, Howard Leventhal, is an entrepreneur who wasn’t afraid to take risks (Bartlett & Han, 2013). His willingness to take calculated risk led to the company using organic grains in its bread and hormone-free naturally raised meats (Bartlett & Han, 2013). Levendary Cafà © became part of the growing trend of consumers wanting healthier and more natural menu options. 81% of Americans over the age of 50 have become more conscious of what they eat (Agriculture and Agri-Foods Canada, 2010). Levendary Cafà © target market is white-collar professionals and upper-middle-class women (Bartlett & Han, 2013). Their choice to shift towards healthier menu options is meeting their target markets change in tastes. A fully scaled test kitchen and food science  laboratory also allows the company to meet the changing tastes of their consumers (Bartlett & Han, 2013). The food team, which includes highly trained chefs from the Culinary Institute of America, is responsible for the test kitchen and laboratory, as well as conducting quality checks across all 3,500 cafà ©Ã¢â‚¬â„¢s (Bartlett & Han, 2013). Levendary Cafà © has a good organizational structure. Each knowledgeable and highly experienced member of the management team knows their responsibilities and who responds to them. There is a clear power structure. Finally, Levendary Cafà © has a strong training program for their retail employees called Operating Tools and Learning (OTL) (Bartlett & Han, 2013). OTL sets operating standards and provides employees with materials to enhance their learning (Bartlett & Han, 2013). All these strengths have resulted in Levendary Cafà © being a successful business in the United States. Levendary Cafà © also has internal weaknesses. The U.S. operations are beginning to slow and investors are losing confidence in Levendary Cafà © (Bartlett & Han, 2013). This is one of the reasons the company chose to expand into China. However, there is no separate international division from the Denver Headquarters and the new CEO, Mia Foster, lacks international management experience. Although Levendary Cafà © personalized touch has led to repeat business, it is also considered a weakness because it slows down the speed of service. Currently, there is a lack of brand recognition in China for Levendary Cafà ©. Finally, financial reports from China are being submitted in their own format and the U.S. operations are then â€Å"massaging† them to apply the U.S. Generally Accepted Accounting Principles (GAAP) (Bartlett & Han, 2013). These are all weaknesses for Levendary Cafà ©. Every company faces external opportunities and threats. As domestic business for Levendary Cafà © is beginning to slow, the company must look at opportunities to continue to be successful. Firstly, Levendary Cafà © is part of an emerging category in the restaurant industry called the â€Å"quick casual†. Another opportunity is to expand internationally. Other than the expansion into China, Levendary Cafà © is experimenting with a licensing deal in Dubai (Bartlett & Han, 2013). Some potential threats for Levendary Cafà © are the rising food costs and shifts in food trends. Food costs are beginning to rise due to a variety of factors such as climate change and a rise in oil prices (Oxfam Canada). A cha nge in food trends is a potential threat for any restaurant. If a restaurants’  product does not meet consumer’s tastes, then revenues will decrease. Levendary Cafà © will need to look at their external opportunities and threats. Levendary Cafà © China operations has three areas that need to be standardized: look and feel of the restaurant, menu options and accounting practices. Firstly, all 23 restaurants have a different design and atmosphere. The first location to open was similar to Levendary design standards, but the second location in Shanghai was a takeaway counter with no seating (Bartlett & Han, 2013). Denver Headquarters should understand that they cannot put the same restaurant that is in the U.S., in China. There should be extensive market research conducted on design and atmosphere that would be successful in China. Another option is to follow what Cafà © Coffee Days did in India. Cafà © Coffee Days offers three different formats of stores, ranging from a smaller grab and go coffee shop to a larger cafà © with areas to sit down. Levendary Cafà © could have different formats for restaurants; however each format would have a similar atmosphere to help standardize the brand in China. Secondly, menu options are vastly different across all 23 locations. For example, the Shanghai Koreatown offers dumplings with an average check of $2 (Bartlett & Han, 2013). The Beijing Embassy location offers sandwiches and soups with an average check of $10 (Bartlett & Han, 2013). Some menu items were offered at all locations, such as the chicken sandwich. A solution to standardize the menu is to do something similar to the U.S. operations. All locations would offer the same core menu items, but each region would have some different menu items that vary from one another. Chefs that have been trained in China and educated on different regional tastes should help create the core menu items and the different regional items. The final area that must be standardized is accounting practices. The current financial reports are being sent to the U.S. and massaged to meet U.S. GAAP (Bartlett & Han, 2013). All enterprises in China are required to use the Chinese Accounting Standards (CAS) such as the Accounting System for Business Enterprises (ASBE) (China Briefing, 2014). ASBE has similar standings to the U.S. GAAP and the International Financial Reporting Standards (China Briefing, 2014). An international financial analyst should be hired in order to deal with both China and the U.S. financial reports and audits. Financial Analysis A financial analysis of the U.S. and China operations provided information on Levendary Cafà ©Ã¢â‚¬â„¢s current financial status. The income statement for China can be seen below. In China, their food and paper cost is at 51%, which can be attributed to their high number of food options on the menu and the lack of distribution system set up. Once a core menu is created and more locations begin to open, Levendary Cafà © will be able to take advantage of economy of scale and lower food and paper cost. China also has a high occupancy cost at 24%. This could be a result of having to pay extra to get the better locations. In addition the Chinese real estate market is very high meaning that any location is very expensive. During the time of the case study the Chinese real estate was going through a â€Å"golden decade† (Ranasinghe, 2014) which can demonstrate the higher occupancy cost that the Chinese division occurred compared to the United States. The pre-opening expenses (12%) also contributed to the loss of income in the first year for China. After the first year of business, China had a loss of $143,620. China operations also have a lower marketing expense. Marketing is generally not a large expense in China because the local population listens more to radio advertisement, which are cheaper, and rely on word of mouth. Income Statement- China The financial statement of the U.S. operations, which can be seen below, shows that Levendary Cafà © generally follows industry standards. Their food and supply cost are slightly lower than industry standards. Generally, food and supply costs are about 29% of total sales, but Levendary Cafà © food and supply cost are at 24% of total sales. Occupancy costs for Levendary Cafà © are about 4% lower than industry standards. Levendary Cafà © spends more on marketing then industry standards, about 2% higher. Income Statement- United States Cultural Analysis **The above information was sourced from The Hofstede Centre Website (Hofstede Centre, 2010).** By completing a cultural analysis on the two countries, United States and  China, it was easy to determine how the key issue, being communication, came about. Geert Hofstede identified five different dimensions that demonstrate how â€Å"values in the workplace are influenced by culture† (International Business Centre, 2014). The different dimensions that Geert Hofstede identified are: Power Distance, Uncertainty Avoidance, Individualism vs. Collectivism, Masculinity vs. Femininity, and Long Term Orientation vs. Short Term Orientation. Through using these five dimensions one can evaluate how each culture approaches these dimensions and how it influences them in the workplace. The score beside each dimension determines how much value they place towards each dimension. It is interesting to note that on only one dimension, Masculinity vs. Femininity, the two countries have a comparative score. It is with these differences that communication issues between the two countries can be seen. Power Distance The Power Distance Dimension looks at the relationship that people hold with others in that country. China scores very highly on this dimension as people value their superiors and do not act outside of their ranking in society. In regards to the case study it is confounding that Chen is unobservant of his superiors power being Mia Foster. In the case Chen is continually rude to Mia and questions her authority. This can be attributed to two different factors. The first of which is that Chen was originally hired by Howard Leventhal therefore Chen believes that Mia is not his superior. Leventhal gave Chen freedom to expand the Levendary business into China with little guidance or instruction. To have a new CEO enter the business Chen will not feel the need to respect Mia, as he still believes his true superior is Leventhal. In addition Chen, while he is from the Chinese culture, had many experiences and training in the United States. Therefore it can be seen that Chen was of American culture and acted as such. The United States had a low score on the Power Distance so while Chen is with the Chinese branch of Levendary he still has the American cultural values. Uncertainty Avoidance Uncertainty Avoidance looks at the way that culture embraces uncertainty. With a low ranking in the Chinese culture it is evident that this country looks at laws as flexible. This is seen in Levendary China as the standards between all the restaurants vary and are different from the brand standards that are seen in the United States Levendary stores. In addition the difference in accounting practices can be seen. The China division was very lenient about their reporting of finance to the US Division. Individualism vs. Collectivism This dimension looks at how individuals think and act, if it is for the greater good or if it is for their own well-being. The Chinese culture looks out for the group when making decisions. This is demonstrated in the case when Chen disrespects Mia Foster. He previously considered Leventhal to be his group and when Mia takes Leventhal’s position then he does not recognize her as an insider. This results in his mistrust of Mia and her authority within the Levendary Cafà © company. Masculinity vs. Femininity The Chinese culture has high ranking in this and is seen through Chen’s demeanor. He is very competitive and is eager to be successful. This is seen through his urge to keep his position with Levendary China and the fast pace in which he opened the stores in China. In addition his actions of being very abrasive with Mia Foster is because he feels threatened that she is trying to take over his position with Levendary. He had never had his business interfered before by anyone from the Denver Headquarters so he put his back up when Mia started to interfere with how he was running his operation. Long Term Orientation vs. Short Term Orientation Long Term and Short Term Orientation looks at how a culture is prepared for the future. The Chinese culture is very focused on planning for a long-term future. This dimension demonstrated the American culture that Chen must have picked up on his time in America. With his time managing the Chinese division of Levendary, Chen was very short sighted and opened up a large amount of stores in a short period time. Instead of formulating a business plan, which would encourage growth for the future of the business, Chen did not have one and was simply opening businesses when he found an available location. Parent Company vs. Subsidiary In this case, the parent company would be Levendary Cafà © U.S. operations and  the subsidiary would be Levendary Cafà © China operations. In terms of restaurant size, U.S. restaurants range from 2,500-4,000 square feet. China restaurants are smaller in size; they range from 500-1,500 square feet. These results in less staff needed for China restaurants, approximately 13-20 staff members. The U.S. restaurants need about 24-26 staff members. The larger U.S. restaurants are able to accommodate more customers; they usually have 84-120 seats and can serve anywhere from 560-3,210 guests per day. Due to smaller size, China restaurants have a maximum of 80 seats currently and can serve 260-430 guests per day. In terms of menu options, the only item that is offered in both the U.S. and China is the chicken sandwich. The Suburban U.S./Denver restaurants make more revenue and have a larger square footage then the China restaurants. However, the China restaurants have higher average revenue per square foot. Restaurants in Beijing make $537.33 revenue per square foot and restaurants in Shanghai make $576.00 revenue per square foot. The Suburban U.S./Denver restaurants make $531.50 revenue per square foot. A chart can be seen below which clearly details the difference between the parent and subsidiary company. Alternatives and Recommendations Alternatives Mia Foster is left with a very difficult decision at the end of the Levendary Cafà © case study. As the new CEO of the company she has to make a decision that will result in profitability for the company and chose an action plan that ensures long-term success for the business. As such that are a variety of alternatives that Mia Foster will have to chose from in order to move forward with the company. The following list presents the many alternatives that should be considered: 1. Shut down all operations and solely focus business in the United States. The China division stores look and feel vary from what the Levendary Brand is trying promote in their US Division. In order to continue with the stores in China then restoration will need to be completed to all the stores. Mia Foster will need to determine if the China division profits are worth the renovations and continuation of Levendary China. 2. Fire Louis Chen and hire a new manager for the China Division. Louis Chen has proven hi mself as a capable entrepreneur and someone who is  knowledgeable of the Chinese retail market. However he lacks communication skills, which was noticeable through the expansion of 23 Levendary shops in China that do not fit with the brand image. Chen is also extremely confrontational and may not be the best fit with the new CEO, Mia Foster, as he already had built a rapport with Howard Leventhal, the previous CEO. If Louis Chen cannot properly function and communicate with the US Levendary division then he may need to be replaced by someone with a fresh perspective on the business. 3. Hire a management firm to manage the China Division of Levendary. It is apparent through the case study that the US Division of Levendary has not been able to communicate in an effective manner with an international branch of their company. The Hofstede Dimensions that were listed above demonstrates the cultural differences that separate the two branches of Levendary. With no cultural training Mia Foster and the US Division are not communicating properly with Louis Chen. An alternative to the situation would be to hire a management firm to look after the China division. A management firm with International experience would be a solution to the communication problem because they would understand how to conduct business while ensuring good communication. 4. Create a separate division of Levendary for the China stores. The Levendary stores in China are off brand from the original concept that is seen through out the United States. This is largely due to the fact there is limited communication because the key players in the United States and Louis Chen in China. In order to fix this problem it would be wise to bring the structure that works so well in the United States and duplicate this order in China. With 23 stores in China, Levendary will need a separate branch in China, as it will provide structure to that side of the business. With more supporting players in China, asides from Louis Chen, then Levendary will be able to maintain the brand and in addition, more supporting managers will ensure that communication is maintained between the US Division and the China Division. 5. Make a joint venture with TATA Group to expand into China. The TATA Group is a â€Å"global enterprise headquartered in India, and comprises over 100 operatin g companies, with operations in more than 100 countries† (TATA, 2015). TATA has operating companies in China and as such they will be able to reduce the large operating costs that Levendary China is currently experiencing. As noted in the Analysis and Evaluation section, the operating  costs are very high. Entering into a joint venture with a company who has established infrastructure will help eliminate these costs and allow Levendary to increase their profits for the first couple of years. In addition the joint venture will allow Levendary to be partnered with people who are culturally aware and possess cultural intelligence. 6. Replace the US Division Chief Operating Officer, Nick White. It was easy to identify that communication was a large issue between the US and China Division Levendary. It is easy to target Louis Chen as the main culprit of this issue as he was combative and disrespectful to Mia Foster. However the blame can also be placed onto the COO of the US Division, Nick White because he was responsible for keeping communication with China and overseeing the brand image in China. Nick White clearly let this responsibility go and as a result the China Division does not reflect the US vision for Levendary. If someone has to answer for the mistakes that were made in China than perhaps it should not be Louis Chen but instead it could be Nick White. Recommendation After evaluating all of the above alternatives for Mia Foster and Levendary Cafà © to pursue it was decided that the best alternative would be number 4, create a separate division of Levendary for the China stores. This alternative includes renewing the contract for Louis Chen and brings more managers to China to help grow Levendary in the China market with the vision and brand image of the US Division. Levendary in the United States can contribute a large portion of their success to their hierarchal structure as it allowed for proper communication and good reporting methods. If Levendary China were to create a China Division then it would allow for better communication between the United States and China and Chen would have the support he needs to ensure the brand image is seen between all stores. Action Plan In order to properly implement the alternative that was stated above, an action plan is needed. The action plan is detailed below through three different stages. The Short Term Plan looks at what the business should do in one years time, the Medium Term plan looks at what the business should do in two to three years time and the Long Term plan encompasses a five year  outlook. This is detailed below: Short Term: 1) The first critical step that needs to be taken is to ensure that proper communication starts immediately between Mia Foster and Louis Chen. If the two parties were to sit together and put all of their issues out then they can sort their current problems. Starting with good communication between Foster and Chen will ensure that it continues into their future business dealings. 2) Renew the contract with that Louis Chen has with Levendary China. Louis Chen has proven to be a valuable asset with Levendary Cafà © as he knows the retail market and is passionate about the work that he is doing. While it is arguable that Chen did not complete his work in a successful manner, he was with out support and was given little direction and free reign from the former CEO, Leventhal. With support and proper structure Chen should be able to work within these constraints. Therefore it can be seen that his contract should be renewed for another term with the stipulation that Chen will be working underneath other Levendary managers in China. 3) Denver Headquarters will need to create a business plan for their operations in China. With 23 locations currently in China they will have to decide which locations needs renovations and if all 23 should be maintained. By restructuring the current operations in China, Levendary Cafà © will have a more focused plan that will allow for the China operations to strive. If the Denver Headquarters were to work with Chen and use his knowledge of the China market than they can collaborate and develop a structured business plan. 4) Once a proper business plan has been developed Chen will need immediate support in China. By creating a separate China Division Chen will have the support he needs to standardize operations and reinvigorate the Levendary brand. Managers with cultural training should be placed into the new China Headquarters. Chen will be a regional Vice President however a new top manager will be placed in this division who will be above Chen on the hierarchy and will be the direct contact between itself and Denver. Medium Term: 1) Standardize operations all throughout the China Division. This includes a standardized brand image through all stores and a consistent menu. As with all locations in the United States there are set menu items in all locations  with special items according to the region. Levendary China will need conduct market research that will allow them to understand menu staples that should be available in all locations. In addition regional specialties should be included on the menu. 2) In addition to the standardization of restaurant practices the accounting practices will also need to be redeveloped. As per Chinese law all foreign business enterprises must follow the Chinese Generally Accepted Accounting Principles (China Briefing , 2013). Levendary China must follow â€Å"Accounting Standards for Business Enterprises† (China Briefing , 2013) and the Denver Headquarters should hire an international auditor who can then transfer all numbers to follow the US GAAP. 3) Monitor the new business plan for Levendary China and ensure that it is being properly followed and that brand standards are being maintained. Long Term: 1) Mia Foster should monitor and evaluate China operations on a constant basis. This will ensure that communication is kept to a high standard and that the brand image remains constant. 2) Once operations in China find their place in the market, Levendary China should appoint a Chief Franchise Officer who will develop franchise opportunities in China. This will allow more stores to be built and the brand to have more exposure with less of a expense put on the company. 3) A re-evaluation of their foreign expansion should be completed. The company should decide if they would like to find other potential foreign markets where they could continue the growth of Levendary or if they should focus directly on their domestic growth. Additional Questions 1. As it relates to the case, explain what this passage implies: An old mentor had once told Foster that there were three types of managers in a new business’s evolution to greater scale: the go-getter, the local baron, and the professional manager. All three types could be entrepreneurial in spirit, but not all were equally well suited for the various stages of a business’s growth. Chen was clearly a go-getter who had evolved to become a local baron. The question in Foster’s mind was whether he could transition to become a professional manager. Before answering the question of whether or not Louis Chen can become a professional manager, it is important to  identify the characteristics of one. The discussion in class brought to light that a professional manager is someone that has an understanding of the long term goals of a company, understands the value of standardization among all locations and understands the value and importance of brand image. A professio nal manager should also be educated and trained; furthermore, this individual needs to assume the role of middleman and understand top management’s goals and relay this information to his employees while collecting their feedback. Lastly, the class discussion brought to the surface that a professional manager should have extensive core knowledge on how the company should operate. Further research has shown that a professional manager should know how to plan, organize, lead and control all the efforts of his/her employees to complement the company’s values and standards (Sandeep, 2013). Howard Leventhal chose Louis Chen for his role because of Chen’s energy and enthusiasm. On a personal level it reminded Leventhal of himself at a younger age. Howard had told Chen to establish a strong market position as a base to eventually franchise outlets throughout China with the instructions to â€Å"do the right thing by the concept† but was given the freedom to operate the restaurants as he saw fit (Han & Bartlett, 2013). To enter the market in China Chen said himself â€Å"We just have to be flexible†¦Chinese eat few dairy products, so we should downplay our cheese soup†¦most people arenà ¢â‚¬â„¢t familiar with turkey, but they love chicken, so we’ll adapt the menu just as we do in the States† (Han & Bartlett, 2013). Chen believed that Levendary could succeed if it adapted its food and concept. According to Merriam-Webster Dictionary a go-getter is a person who works very hard and who wants very much to succeed (Encyclopoedia Britannica Company). Chen demonstrated the characteristics of a go getter as he opened up the first Levendary Cafà © only three months after returning from Denver. This location was a corner ground floor location in a new high-rise office building and the concept of the restaurant was prominent and luxurious. This restaurant was positioned as casual dining with table service and higher prices than local fast food concepts (Han & Bartlett, 2013). This location proved to be a hit among the white-collar employees working in the building. Because of competition Chen was forced to move quickly to purchase locations for the remaining restaurants and in the first year managed to secure prime locations for good prices and grow the chain to  23 restaurants. Then Chen demonstrated he was a local baron with his in depth knowledge of the Chinese market and was familiar with the neighborhoods in Shanghai and Beijing; his real estate knowledge was a major asset for the Levendary brand. He said it himself that he wa s in the trenches running 23 restaurants that he had built by reading market needs and sending opportunities (Han & Bartlett, 2013). Based on the information collected from the case it does not appear that Chen could develop into a professional manager. Because Chen wasn’t given any direction, he took it upon himself to change the concept, the look and feel and the menu items of Levendary Cafà ©. However, the way he handled Mia Foster and her colleagues from Denver and based on the definition of a professional manager Chen can’t develop into a professional manager and Levendary should look for someone to lead the China team while he continues to focus on the 23 restaurants that he has already built. Chen also became very defensive when Mia tried to communicate with him and based on the definition of a professional, he should be open to listen to their suggestions and input and adapt them to Levendary in China. If Chen had the instincts of a professional manager he would have taken it upon himself to contact his colleagues in Denver to update them on the progress he was making in China and should have taken the standards and values of Levendary Cafà © and applied them in China because that was his responsibility. To become a professional manager Chen would have to see the value of standardizing all the restaurants; however he did provide a great platform for the future growth of Levendary in China and should be kept on the team with certain responsibilities and be made aware of the expectations from Mia Foster. Works Cited Agriculture and Agri-Foods Canada. (2010). Health and Wellness Trends : U.S. Market. Ottawa: Government of Canada. Bartlett, C., & Han, A. (2013). Levendary Cafe: The China Challenge. Boston: Harvard Business School. China Briefing . (2013, February 5). China GAAP vs. U.S. GAAP and IFRS. Retrieved February 10, 2015, from China Briefing: http://www.china-briefing.com/news/2013/02/05/china-gaap-vs-u-s-gaap-and-ifrs.html China Briefing. (2014). Retrieved February 10, 2015, from China GAAP vs. U.S. GAAp and IFRS: